What are the guidelines of the mass communication department? Director Ziyin Wang emphasized that the aim of this ministry was to bring the pulpit to the world stage. He presented the following succinct ABC explanation.

A. Academic Documentaries
The production should be masterfully crafted, able to be broadcasted on mainstream TV channels, with additional format (DVD, etc.) available, and presented with organized evangelistic efforts.

B. Broadcasting Networks
The ministry should operate together with other professional teams with hi-tech abilities. It should work together with organizations and networks worldwide.

C. Commercial Pop Art-activities
The ministry should include encouraging Christian art groups to perform publicly in order to facilitate the cultural transformation.
In short, we should use the full impact of mass communication to wake people to God’s love through sceneries, sounds, thoughts and emotions.